Beedle

"OHHHHH! A customer! Welcome to Beedle's Shop Ship! I deal in pretty much anything and everything!"

- Beedle

Beedle is a recurring traveling merchant with a fondness for beetles. In most games with him, he has the most easily accessible shop in the game due to it being mobile. He is easily recognizable for his tall, pink, triangular nose and small eyes set high and close together on his head, which persist into games with a more realistic aesthetic than his debut. In many games, he offers discounts, either through store memberships or in return for favors. In many games, Beedle has a basic amount of voice acting, notably clearly saying "Thank you!" after a purchase. Additionally, he has recurring music associated with him, being a quiet, percussive variation of the shop theme from The Legend of Zelda: Ocarina of Time.

The Legend of Zelda: The Wind Waker
In The Legend of Zelda: The Wind Waker, Beedle debuts as the owner of Beedle's Shop Ship, a boat from which he buys and sells items. Primarily, he sells All-Purpose Bait and Hyoi Pears, later adding bombs and arrows once they become available to the player. He can be found sailing around most inhabited islands as well as several others. At the beginning of the game, he is docked at Outset Island and has the Bait Bag for sale. Beedle will buy the contents of Link's Spoils Bag. Once bombs become available, he also mails Link Beedle's Chart to help find him.

This game also features Beedle's membership and rewards system. For every item Link buys from him, he receives a point. After gaining 30 points, Link earns a Silver Membership and is mailed a Complimentary ID. Using it prompts Beedle to praise Link, which can heal any missing health. After gaining 60 points, Link earns a Gold Membership and is mailed a Fill-Up Coupon, which refills all replenishable items and health for free.

At Rock Spire Island, Beedle can be found in a Shop Ship with curtains covering the Beedle signs. Here, he covers his face with a centurion helmet and denies knowing Link or Beedle, only referring to himself as the "assistant manager" in a letter, despite his location and masked status being acknowledged in Beedle's Chart. Additionally, he does not accept any of his coupons or other items. Instead, he sells a Piece of Heart, a Treasure Chart, and an Empty Bottle for high prices, claiming his shop will close in seven days from Link's first visit. However, once that has come and passed, he will still be selling the items there, now saying it was merely a temporary closure to redo the interior of the shop.

The Legend of Zelda: The Minish Cap
In The Legend of Zelda: The Minish Cap, Beedle can be found in Hyrule Town, selling his wares from on a carpet. During the Picori Festival, he merely sells produce, which Link cannot purchase. After an absence, he returns once the Cave of Flames has been completed and begins selling Picolyte. While initially, he only sells the green, red, and white types, he will begin selling more once Link has caused the Pico Blooms inside the Barrel House to start growing. His full selection adds the yellow, blue, and orange types of Picolyte.

The Legend of Zelda: Phantom Hourglass
In The Legend of Zelda: Phantom Hourglass, Beedle again mans the Shop Ship, which follows Link into whichever sector of the sea he is currently in. Once Link has gained the bombs from the Temple of Wind, he appears selling a Bomb Bag. Additionally, he sells one Wisdom Gem, though he does not know what it is. While these are not replaced, his other wares (a Red Potion, a random treasure, and one or two random ship parts) are replaced daily according to the Nintendo DS internal clock.

His membership system receives an expansion in this game, now having four levels with increasing discounts and rewards. Additionally, his point system has changed from a single point per purchase to one point for every 100 Rupees spent. Additionally, Beedle will randomly declare a day as "Point Day," decreasing the amount of Rupees per point to 20. As such, an expensive item on point day can potentially automatically put Link at the maximum 200 points from a relatively small amount. At 20 points, Link receives a Silver Membership with a 10% discount and is mailed a Freebie Card to get one purchase free of charge, but also free of points. At 50 points, he earns a Gold Membership with a 20% discount and is mailed a Compliment Card, which works like the Complimentary ID in The Wind Waker. At 100 points, Link gains a Platinum Membership with a 30% discount and is mailed a Complimentary Card, which lets the player compliment Beedle through the Nintendo DS's microphone. At the maximum 200 points, Link gets a VIP Membership with a 40% discount.

Beedle's masked persona also reappears, now only appearing after the Temple of Courage is completed and only between 10:00 PM to midnight on weekdays and 10:00 AM to noon on weekdays, again according to the Nintendo DS clock. Once again, he does not acknowledge Beedle's discounts and claims to be closing in a week. He sells a Piece of Heart, a Courage Gem (replaced with a Yellow Potion once purchased), and the same daily-replaced items as his regular counterpart, though the treasures and ship parts have a slightly higher likelihood of being rare.

The Legend of Zelda: Spirit Tracks
In The Legend of Zelda: Spirit Tracks, Beedle runs Beedle's Air Shop, a hot air balloon that appears once the Snow Temple is completed. When he appears, he sends Link a letter advertising his Bomb Bag sale. To enter his shop, Link needs to blow the whistle on the Spirit Train while near the balloon, signaling him to descend. From here, Link can stop as though he were at a station. Aside from the Bomb Bag, Beedle sells Purple Potions, bombs, Red Potions, and two treasures per day.

Beedle's membership system has again been altered, now requiring an entry fee of 100 Rupees. Once this is paid, Beedle will mail a Club Card to him. Until Link has the Club Card in his possession, he cannot earn points. Points are now earned one for every ten Rupees spent. At 200 points, Link earns a Silver Membership with a 10% discount and a Freebie Card. At 500 points, Link gets a Gold Membership with a 20% discount and a Heart Container. At 1000 points, Link receives a Platinum Membership with 30% discount and a Quintuple Points Card, allowing him to earn five times the amount of points he normally would for one purchase, similar to Point Day. At the maximum 2000 points, Link gains a Diamond Membership with a 50% discount and a Regal Ring.

The Legend of Zelda: Skyward Sword
In The Legend of Zelda: Skyward Sword, Beedle has been slightly redesigned to fit the more realistic aesthetic of the game, having a smaller head relative to his body size and being more detailed. He again runs Beedle's Airshop, which now flies around Skyloft via propellers powered by Beedle on an exercise bike inside. Due to his constant exertion, Beedle also appears slightly more athletic. The shop also has a bell dangling from it; when it is rung, Beedle will lower a rope for Link to climb inside. He sells a very wide range of products in this game, such as a Bug Net, medals, Adventure Pouch upgrades, and a Piece of Heart, which he does not know the purpose of. If Link enters the shop and makes to leave again without buying anything available, an enraged Beedle will scold him for wasting his energy and drop him out a trapdoor.

Link can also go to sleep in a small cot in Beedle's Airshop. If he does so, he will wake up at Beedle's Island at night. Beedle can be found at a campfire, holding a cage with his beloved Horned Colossus Beetle. If Link speaks with him, Beedle talks with a quieter voice and more sophisticated and somewhat poetic vocabulary, though he seems not to notice, and disregards it when brought up. Once Strich begins making use of Bug Rock, the Horned Colossus Beetle will go missing, and speaking with Beedle at his home will prompt him to ask for help finding it. Strich had found it first, and is unwilling to give it up unless Link completes his Bug Heaven challenge. Once Link does so, Strich asks Link to send an apology from him to Beedle as well for the stress he caused him. Once Beedle regains his Horned Colossus Beetle, he is grateful to Link and rewards him with a single 50% discount for any purchase.

The Legend of Zelda: Breath of the Wild
In The Legend of Zelda: Breath of the Wild, Beedle now carries all his wares around Hyrule in an enormous rhinoceros beetle-shaped backpack. Due to this, he looks far more muscular than before. He can be found at every stable as well as the Kara Kara Bazaar. He sells limited amounts of arrows and varying types of small animals, such as insects, frogs, and lizards, which can be used to make elixirs. Additionally, he can buy items from Link's inventory. If Link has a beetle with him, Beedle will notice upon speaking with him and offer to trade a random type of food for it. If Link declines, Beedle will groan in disappointment. If he has a rare Energetic Rhino Beetle, Beedle will offer a type of food with rarer ingredients, such as a Fairy Tonic. If Link declines here, Beedle will sadly say the beetle wants to be with him before scheming under his breath to steal it or have it stolen for him.

While Beedle is still audibly voiced, he uses new voice clips, giving him a less squawking but still high-pitched voice.

Cadence of Hyrule: Crypt of the NecroDancer featuring The Legend of Zelda
In Cadence of Hyrule: Crypt of the NecroDancer featuring The Legend of Zelda, Beedle appears with a role similar to the merchants in the first game.